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The Way Cafe approached me about helping them create a brand identity for their new cafe in the Castle Hill neighborhood of Bronx, NY.

The brand identity, the facade and interior decor needed to communicate their love for quality coffee as well as be a welcoming place for the community to gather. A warm neutral color palette was chosen to communicate these values.

The icon combines symbols of love, friendship and community with typical latte art design while the custom hand lettered word mark exudes a friendly vibe.

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Lyndon and I share a love for great coffee along with the coffee shop experience and he was a natural choice to help us create a brand identity that would compliment our space and convey the business values of our cafe. His expertise extends far beyond the logo and down to much less thought of items such as menus, cups, etc. We've been thrilled with his work. Would highly recommend!
Andrew Weaver, The Way Cafe