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The Way Cafe approached me about helping them create a brand identity for their new cafe in the Castle Hill neighborhood of Bronx, NY.

The brand identity, the facade and interior decor needed to communicate their love for quality coffee as well as be a welcoming place for the community to gather. A warm neutral color palette was chosen to communicate these values.

The icon combines symbols of love, friendship and community with typical latte art design while the custom hand lettered word mark exudes a friendly vibe.

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