Skills: Branding, Print Design
Client: Lyndon Gehman Composer
In addition to being a full time graphic designer I am a part time choral composer. My composer brand identity needed to feel modern to reflect my contemporary style while fitting the genre of classical/choral music which I mostly compose within.
The logo icon is a simple G clef created for the arcs of a circle. It represents my last initial and provides a strong reference to music. The color palette is a simple black, white and red palette. Black and white provides a tie back to classical music while red brings energy and warmth to the brand.