Skills: Branding, Visual Identity
Client: Daystar Bookkeeping Solutions, Russelville, MO
As a new startup business, Daystar needed a brand that communicated their values and connected with their audience (small businesses that need bookkeeping services.)
We started by listening to them and understanding their values and underlying mission. From there we collaborated with them to create a visual brand identity.
Their logo features a simple icon and a carefully crafted word mark. Their icon is inspired by bar graphs and is designed to create an abstract “d”. A fun little 2-in-1!