Brij

Brand Identity

Skills: Branding | Signage Design | Catalog Cover

Client: Personal Project


Brij is a furniture gallery who aims to preserve the legacy of the mid-century modern period. They are a curator of the finest mid-century modern furniture, lighting and home decor.

Unlike many online sellers who often sell cheap knock-offs, Brij carries only genuine pieces ensuring that buyers will have a true piece of the mid-century modern period.

My goal with the Brij brand identity was to embrace the style of the mid-century modern era through simple typography layouts, grid aligned layouts and simple shapes.

The brand icon was inspired by the half round arches found underneath many bridges. By using simple negative space circles I created an icon that is very simple and fits the era.

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