Brand Identity Design

Overview
Breakstep Films is a film studio concept built to challenge the safe, predictable world of traditional brand video. The brand identity needed to reflect Breakstep’s approach to sidestepping formulaic content and replacing it with cinematic, human-centered stories that demand attention. Explore a bold, visual system that embodies the brand’s mission: shifting the way companies communicate through story, motion, and emotion.


Approach
We built Breakstep around the simple idea that stories move people when they break out of the expected rhythm. The identity embraces disruption in an intentional way with bold typography, bright colors, subtle changes in motion and spray painted street art inspired textures.











